Reduce cruelty
Create satisfying meals made with animal-free ingredients, guided by care for living beings.
Delicious, animal-free recipes inspired by the meals we love — created with compassion for life.
Our mission is to reduce cruelty, save lives, and improve the quality of life through healthy and affordable food recipes and ingredients.
To reduce cruelty, save lives, and improve the quality of life by creating delicious, alternative, healthy, and affordable food recipes and ingredients.
“We refuse to believe that the all-loving Creator developed a system where we need to kill to survive … That’s just not possible.”
To offer a diverse array of scrumptious meals, guided by animal-free, dairy-free ingredients and a preference for non-GMO ingredients without artificial additives or preservatives.
Inspired by popular meals enjoyed nationwide, reimagined through animal-free ingredients.
These are recipe concepts in development. Every meal listed is intended as a plant-based version.
To stand against the inhumane treatment and killing of helpless land animals and sea life, and to make compassion central to this project.
The meals we choose can reflect the world we hope to create. Our invitation is to explore familiar flavors through ingredients that come from plants.
Delicious, affordable recipes with compassion at their heart.
A spiritual vision rooted in love for living beings.
Fruits, vegetables, grains, nuts, seeds, herbs, and spices.
Popular favorites, reimagined with animal-free ingredients.
A commitment to animals and a project beyond personal profit.
An invitation to bring kindness and nourishment to the table.
Create satisfying meals made with animal-free ingredients, guided by care for living beings.
Develop recipes with familiar ingredients and affordability in mind.
Bring the comfort of favorite meals to a compassionate, plant-based table.
Our philosophy expresses a spiritual conviction: compassion belongs at the heart of how we live and eat.
We choose to explore plant-based ways to enjoy the meals we love.
We hope our vision resonates with you. Every step toward a more compassionate world matters.
To use the freshest fruits, plants, and vegetables available.
To include grains, nuts, and seeds in our plant-based recipe development.
To celebrate the flavor and variety of natural herbs and spices.
To make a positive, compassionate, and loving contribution.
Our purpose is to encourage choices that respect living beings.
“NO personal profit will ever be made on this project.” — George Tassone, Founder
We hope our vision resonates with you. Kindly share our message with people who care about a kinder world.
Herbs, spices, mushrooms, vegetables, nuts, seeds, and grains offer many ways to build delicious meals.
A favorite sandwich or family dinner can inspire a new, animal-free recipe.
Food is more than pleasure. It supplies the energy and nutrients our bodies need. Compassion and nourishment can both belong at the table.